Reviews are currency for local small businesses, and Woman-owned small businesses like ours. Reviews make or break you because people trust them, everyone can see them, and your competitors are also being reviewed. That’s why the number of positive reviews, the authors of the reviews and their biases, and the website where the customer found the review are all success factors.
In today’s competitive landscape, reviews are a window into the good, the bad, and the ugly of a small business. More than anything else, reviews are important because they are a reflection of what overs say about a small business, which is ultimately more important than what your business says about itself.
Small and local Woman-owned small businesses, as we discussed earlier, face particular challenges, and possess particular benefits that reviews play a particular role in.